A)You are required to develop a Mission Statement for your company
that must include the following nine components:
Following Mission Statement of Khaalis Food limited company is contain nine
elements
Khaalis food mission is to make, distribute and sell the finest quality all natural ice cream
and related products in a wide variety of innovative flavors made from Vermont dairy
products. To operate the company on a sound financial basis of profitable growth,
increasing value for our shareholders, and creating career opportunities and financial
rewards for our employees. To operate the Company in a way that actively recognizes the
central role that business plays in the structure of society by initiating innovative ways
that actively recognizes the central role that business plays in the structure of society by
initiating innovative ways to improve the quality of life of a broad community local,
national and international.
B) Explain whether the Mission Statement supports ‘Customer Orientation’ or not.
Give reasons to justify your answer?
In my point of view Mission statement supports customer orientation.
Now business are not run for the sake of money and short term financial benefits
only but for a long time sustainable growth and development. Now the only focus of all
business missions is CUSTOMER and Customer Satisfaction
.
It is the customer who determines what a business is. It is the customer alone
whose willingness to pay for a good or service converts economic resources into wealth
and things into goods.
A good mission statement reflects the anticipations of customers. Rather than
developing a product and then trying to find a market, the operating philosophy of
organization should be to identify customer’s need and then provide a product or service
to fulfill those needs.
Explain whether the Mission Statement supports ‘Customer Orientation’ or not. Give
reasons to justify your answer.
In my point of view Mission statement supports customer orientation.
A good mission statement reflects the anticipations of customers. Rather than developing
a product and then trying to find a market, the operating philosophy of organization
should be to identify customer’s need and then provide a product or service to fulfill
those needs.
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